Salt Lake Temple Open House Celebration Proposal
Contents
01 Introduction
02 Who We Are
03 Our People & Processes
04 Our Strategy & Campaign Concepts
05 Case Studies & Work Samples
06 Pricing & Governance
07 Thank You
01
Introduction
To the Salt Lake Temple Open House Executive Committee:
The Stoke Group is deeply honored to present our proposal for the Salt Lake Temple Open House Celebration. We recognize the historic and sacred significance of this event, and we approach this responsibility with both humility and excitement. The reopening of the Salt Lake Temple is not only a once-in-a-generation moment — it is one of the most important global communication opportunities in the history of The Church of Jesus Christ of Latter-day Saints.
Our shared objective is clear: to invite the world to Rejoice in Christ. To welcome millions of friends, neighbors, and guests — in person and online — to experience the beauty, history, and spiritual purpose of the Salt Lake Temple. And to do so in a way that inspires understanding, builds bridges, and strengthens testimonies.
Stoke is uniquely prepared for this stewardship. With a dozen current Church projects across strategy, design, video, media, and social, we are already embedded in your systems, processes, and teams. Our Utah roots and many Church members on staff give us an intimate knowledge of Temple Square and the audiences you serve. At the same time, our nationally distributed team provides the outside-in expertise, creative innovation, and international perspective required for a campaign of this scale. We are right-sized for the opportunity — large enough to deliver at enterprise scale, yet agile and personal enough to be a true extension of your team.
In this proposal, you will learn about The Stoke Group and see what makes us special. You’ll see our strategic vision for the Open House, integrated with creative campaign concepts tailored to your goals, audiences, and measures of success. You’ll see case studies that demonstrate both our long-standing partnership with the Church and our ability to deliver award-winning campaigns for global clients. And you will see why Stoke is the right partner for this moment — combining trust, expertise, innovation, and shared values to inspire millions to “Rejoice in Christ.”
We are grateful for your thoughtful consideration and look forward to the privilege of supporting the Church in this sacred and historic effort.
With respect and gratitude,
The Stoke Group
02
Who We Are
Introduction & Credentials
Meet Our Team
The Stoke Group is a Utah-based, midsized creative content agency comprising storytellers, strategists, media planners, designers, videographers, and analysts who specialize in producing integrated, high-impact, and human-focused campaigns that move audiences to feel, think, and act. We are nimble, client-first problem solvers, passionate content makers, and true hard workers dedicated to helping you execute your vision to achieve success.
We’re locally rooted but nationally scaled, and just the right size for executing enterprise client work. Since our founding in 2015, we have partnered with global brands across industries—but some of our most meaningful work is with The Church of Jesus Christ of Latter-day Saints.
Headquartered minutes from Temple Square, with many Utahn team members who are active members of the Church, we have a nationally distributed team that gives us a diverse mix of skills and perspectives. We’re large enough to execute a campaign of this scope, yet small enough to remain agile, personal, and fully committed to your success.
What Makes Us Unique
Dispersed Team
We’re based in Salt Lake City, but our remote working model allows us to leverage world-class talent from anywhere. We have team members from Alaska to Hawaii, California to Florida, and all across Utah.
Medium Sized
Agency size matters. We’re around 50 people strong—with a contract specialist team that can double our capacity—meaning we’re not so big clients get lost in the shuffle, but we’re not so small that our experience is limited. You’ll have a dedicated team with deep expertise.
Industry Experts
We’ve worked in tech, education, media, museums, and beyond and served in leadership positions within the Church. We bring expertise from inside and outside the marketing industry to deliver the best work.
People First
We’re committed to integrity and transparency in everything we do. Our teams care as much about your brand as they do our own. Stoke’s internal team culture and relationships with clients are essential to our creative process.
Our Experience
Founded in 2015, we serve global enterprise organizations across a range of sectors and industries. Most of our client work comes from retainer engagements where we function as the embedded creative services arm of a client’s core marketing team.
The campaigns we create build credibility with target audiences by consistently reflecting brand personality, voice, style, and values. Our client work has won creative awards for design, PR, advertising, marketing, and communications industry services.
Stoke Services
Brand Identity & Development
Content Strategy & Copywriting
Creative & Graphic Design
Video Production & Animation
Event Planning & Activation
Marketing & Media Services
Why Stoke—At a Glance
Understanding the Mission
Few agencies know the Church of Jesus Christ the way Stoke does. Today, we partner with the Church on more than a dozen projects spanning strategy, media, content, video, social, and design—across multiple departments and many stakeholders. This unique experience has given us:
Deep institutional trust: We are already inside your systems, approvals, brand standards, and processes.
Proven reliability: Our work is consistently reviewed and approved through Church guidelines and correlation standards.
Shared values: Founded by Latter-day Saints, our agency culture reflects the faith, integrity, and stewardship that guide your mission.
At the same time, we bring the strength of an outside-in perspective. Our team includes non-Church members and professionals from diverse backgrounds, which gives us a built-in group to test audience messaging and ensures that our strategies resonate authentically not just with members but also with friends, guests, and the wider public. We understand how to strike the right balance between reverence and relatability—speaking in ways that feel welcoming, inclusive, and true to the Church’s voice.
Why Stoke—At a Glance
12+ Active Church Projects
Already trusted and embedded across multiple departments, delivering strategy, creative, video, and digital campaigns.
Utah-based, Globally Scaled
Headquartered minutes from Temple Square, with a 50-person distributed team from Alaska to Florida.
Right-Sized for This Work
Large enough to deliver global campaigns, small enough for agility, focus, and personal attention—this project would be our top priority at all levels of the agency.
Deep Church Alignment
Founded by Latter-day Saints, with many Church members on staff—yet strengthened by outside-in perspective and diverse national talent.
Proven Reliability
Award-winning creative campaigns for both the Church and international enterprise clients
Personally Invested
This isn’t just another project—it’s our community, our neighbors, our families. We want this Open House Celebration to succeed as deeply as you do.
03
Our People & Processes
The Stoke Group is a powerhouse of content strategists, creative designers, media experts, copywriters, videographers, project managers, and more—all aligned to deliver on the Church’s highest priorities. Your dedicated team, whose main focus would be this campaign, brings together more than 150 years of combined experience in marketing and communications and includes:
Executive leadership: guiding overall vision, alignment, and accountability
Project management & business development: ensuring communication, timelines, and account management
Senior content strategy & creative directors: developing Christ-centered, high-impact storytelling across formats
Video directors & producers: creating cinematic, broadcast-quality content for social, streaming, and commercial campaigns
Copywriters & designers: making assets come alive with the perfect words and visual experience
Media strategists & buyers: planning and optimizing national and international media investments
Data analysts & developers: tracking KPIs, delivering actionable insights, and leveraging new tech tools for better outputs
With Stoke, you get a right-sized, cross-disciplinary team that knows how to partner with the Church to deliver world-class campaigns at scale.
Our Process
Our workflow is designed for clarity, collaboration, and accountability—integrating seamlessly with the Church’s systems and review structures.
Integrated Program Management
In complex, fast-moving environments, flawless execution is everything. Stoke’s integrated program managers (IPMs) embed within your organization to provide hands-on leadership across projects, campaigns, and cross-functional initiatives. They are adept at navigating enterprise systems, aligning stakeholders, and accelerating outcomes—all while minimizing disruption and ramp-up time.
Each engagement is built around a tailored delivery model, with your IPM serving as the central point of coordination between business objectives, creative output, and campaign performance. Backed by a multidisciplinary team, IPMs provide the structure and agility required to scale with precision.
Our approach goes beyond traditional project management. With end-to-end oversight, proactive communication, and real-time budget and timeline tracking, Stoke delivers operational rigor and strategic value—helping you maximize impact, reduce friction, and drive sustained performance.
Creative & Production Workflow
Stoke’s approach delivers full-service campaign management with the structure, visibility, and agility today’s enterprise organizations demand.
01
Project Kickoff
Every engagement begins with an internal alignment meeting to review the brief and define success. We then meet with your team to confirm timelines, workflows, approval cycles, and scope—ensuring full alignment from day one.
02
Workback Plan Development
Your dedicated IPM develops a comprehensive workback schedule with clearly defined milestones and delivery dates, built for transparency and accountability.
03
Strategy Development
Our media and marketing strategists define a roadmap for success—identifying objectives, audiences, risks, and success metrics—to ground execution in a data-informed, results-driven plan
04
Content Creation & Production
With strategy in place, our cross-functional teams develop and produce content that meets brand standards, resonates with audiences, and supports campaign goals.
05
Campaign Execution
Our activation teams launch and manage the campaign across all channels, with your IPM ensuring timely delivery, stakeholder communication, and risk mitigation at every stage.
06
Reporting & Analytics
Throughout and after execution, our analysts test and track performance using predefined KPIs and benchmarks—delivering actionable insights and comprehensive reports to support continuous iteration and improvement.
Integration with the Church
Our success as your partner comes from being truly integrated into your systems, standards, and teams—working as an extension of the Church rather than an outside vendor.
Alignment
We’re aligned with the Salt Lake Temple Open House Executive Committee and the Correlation Department, and we’re already deeply familiar with Church standards, brand guidelines, and review structures. This reduces friction, shortens approval cycles, and ensures our work is always consistent with Church voice and values.
Collaboration
We are embedded within the Church’s systems and tools—including Monday.com, Workfront, and Sprinklr—and already work shoulder-to-shoulder with multiple communication and creative teams. This streamlines workflows and improves outcomes across strategy, creative, and media.
Stewardship
We approach every assignment with the same care, confidentiality, and accountability that the Church expects. Our team understands the sacred nature of the work and treats processes, content, and approvals with the highest level of respect and diligence.
04
Our Strategy & Campaign Concepts
Strategic Vision
A Christ-Centered Invitation
Our vision is focused and far-reaching: invite the world to Rejoice in Christ by opening the doors—literally and figuratively—of the restored Salt Lake Temple. Everything ladders to that purpose: welcoming creative, plain-spoken messages that emphasize the Savior first, and experiences that help guests feel peace, belonging, and curiosity to learn more.
The plan balances two complementary paths—the feeling of strength and having a “firm foundation” with the action of discovery and connection. These paths guide the tone, the stories we tell, and how we welcome members, friends, special guests, and the media into a shared celebration.
Foundational Messages
Jesus Christ is Our Savior
Covenants Bind Us to God and Each Other
Family is Central to God’s Plan
God’s Eternal Plan of Happiness Gives Life Purpose and Meaning
Campaign Overview
Grounded in Audience, Guided by Channel
We meet each audience where they are, with messages—welcoming, inclusive, and culturally resonant—that fit why they come. Friends of the Church see open, human stories that reduce distance and build trust. Members receive tools that make inviting easy and natural. Special guests encounter respect, openness, and historical depth. The media get access to visuals and narratives that travel.
The channel mix reflects that intent—broadcast and CTV moments for broad awareness; social and short-form content for participation; thoughtfully placed OOH and transit assets to “meet in real life”; earned media storytelling that amplifies architecture, history, and human interest; and Church-owned platforms to anchor consistency and scale.
From Story to Participation
The plan is designed to move people—from watching to sharing to attending. We begin with high-visibility moments that set a hopeful, Christ-centered tone, then sustain momentum with an “always-on” stream of discovery-oriented content and community activations.
Along the way, we enable member advocacy with ready-to-use invitation tools, create media-ready experiences that look beautiful, and package long-form learning (history, craftsmanship, purpose) into accessible, highly shareable formats. Each touchpoint is crafted for emotional clarity and practical next steps: explore more, RSVP, attend, share.
Impact, Measurement & Momentum
Success is measured in both hearts and numbers. We track awareness (reach, lift), engagement (view-through, saves/shares), participation (RSVPs, attendance), and understanding (post-visit sentiment, perception change)—with clear dashboards, monthly reporting, and rapid creative and media optimization.
We use audience and market learnings (e.g., creative variants, dayparting, retargeting) to continually improve outcomes and ensure resources flow to what moves people most—toward the temple and toward Christ. What follows are the creative building blocks that bring this plan to life.
Creative Concepts
OVERALL THEME
Rejoice in Christ
A global invitation to discover, celebrate, and come together at the restored Salt Lake Temple
CAMPAIGN #1
Firm Foundation
Draw nearer to friends and family—and find belonging in the Savior—at the restored Salt Lake Temple.
This campaign is anchored in the truth that Jesus Christ is our Savior and our Firm Foundation. It is reinforced by the understanding that family is central to God’s plan. Together, these core messages speak of strength, renewal, and everlasting stability, reminding us that through Christ, we can make covenants that bind us to God and each other and endure across generations.
Execution #1
Campaign Kickoff: Broadcast Ad
As President Nelson reminds us, “We are sparing no effort to give this venerable temple, which had become increasingly vulnerable, a foundation that will withstand the forces of nature into the Millennium. In like manner, it is now time that we each implement extraordinary measures—perhaps measures we have never taken before—to strengthen our personal spiritual foundations.”
Inspired by this call, the broadcast ad “Firm Foundation” shows everyday people overcoming loneliness, conflict, and doubt as the temple is rebuilt around them. Their acts of courage mirror the temple’s renewal, reminding us that through Christ, we too can be restored and rejoice together in the House of the Lord.
STRATEGIC ALIGNMENT
Goals:
- Drive global awareness of the Salt Lake Temple Open House Celebration.
- Promote understanding of the temple’s spiritual and historical significance.
- Support the Church's goal of fostering faith in Jesus Christ through meaningful content and experiences.
Audiences:
- Friends of members (adults 25–64, family-oriented, values-driven): Motivated by family unity and relief from isolation; receptive to empathetic storytelling that promises peace/belonging
- Church members (all ages, Utah/IMW high density): Identity-affirming content that reduces invite friction (“this is a beautiful thing to share”)
Platforms:
- Broadcast TV (family-friendly nets in priority DMAs)
- CTV/YouTube
- Church-owned channels (BYUtv, GC simulcast)
MEASUREMENT & IMPACT
KPIs:
- Reach (GRPs/CPMs), video completion rates, lift in awareness, and sentiment tracking.
Forecast:
- Forecast Spend: ~$3.0M
- Reach/Impact: 200–300M impressions across broadcast + CTV + YouTube
- 10–15% held for retargeting to site/RSVP)
Optimization:
- Re-cut creative for short-form; retarget viewers with secondary CTAs to RSVP or explore digital experiences
- Rotate “belonging” with “renewal” narratives; daypart testing; lift studies in IMW vs. control regions (compare measurable outcomes like awareness, RSVPs, site visits, sentiment in markets where we’re advertising compared to regions where we’re not running paid media)
Broadcast Ad Concept: “Firm Foundation”
VIDEO
FADE IN
[INTERIOR DAY CLOSE UP] Old man sits alone, quiet, fragile, wrinkled hands. A framed photo of his late wife sits on the mantle next to a statue of Christ. She is smiling in her favorite place.
TEXT ON SCREEN: Loss
He grips his cane, struggling to stand.
AUDIO
[Music begins — Solo piano, soft and restrained, single notes echo]
[Piano music continues, faint low strings — conveying emptiness, longing]
[INTERIOR DAY] Young woman in her apartment, visibly distraught, stares at her phone.
Roommates are leaving the apartment, they beckon her to join, she gestures to go on without her.
TEXT ON SCREEN: Emptiness
[CUT TO in bed NIGHT] Phone glow reflects on her weary face in the dark. Doom scrolling [4:20 AM reads on her clock], exasperated, she sets it down.
[INTERIOR DAY] Father and teenage son, faint murmur of an escalating argument at a kitchen table, harsh words, gestures sharp, anger
TEXT ON SCREEN: Distance
Son storms off, father drops head in frustration, regret.
[SMASH CUT TO] News Clip
[CUT TO] Shots of temple renovation plans, and change begins.
TEXT ON SCREEN: A Time
Grandfather looks at his cane, sees the photo of his late wife in her garden, and he has an idea, he gathers strength.
TEXT ON SCREEN: For Change
Young woman sees her hiking shoes, poles, and hatches a plan
TEXT ON SCREEN: To Grow
Father reads a book on anger/listening.
TEXT ON SCREEN: Heal
[TV report “SL Temple going under construction for extensive renovations”]
[Strings soften, warmth enters — a gentle cello joins piano]
[Music shifts to hopeful]
[CUT TO] Scaffolding. Flurrying of activity. Workers pour fresh concrete into the temple foundation.
TEXT ON SCREEN: Improve
Grandfather practices steps, still not confident, a small child sees his efforts and joins, he catches the bench. rests
TEXT ON SCREEN: Fortify
Young woman hiking, early light. It’s work, but she is making progress.
TEXT ON SCREEN: Renew
The father knocks gently on the son’s door, and the father sits down to listen.
TEXT ON SCREEN: Mend
Construction worker checks the list, chandelier flickers on, glowing warmly
TEXT ON SCREEN: And so we gather strength
[music picks up]
Grandfather climbs the last stair, something he hasn’t done in a while. Smiles faintly, eyes upward.
Young woman summiting mountain ridge, big view, wind in her hair, renewed.
Raises her eyes to the sky
TEXT ON SCREEN: Look upward
Father & son on a walk together, they bump shoulders, crack a smile, dad puts an arm around son.
TEXT ON SCREEN: See in a new light
The Angel Moroni statue is hoisted up to the top by a crane.
TEXT ON SCREEN: And celebrate
Grandfather takes one last step, with help, makes it to her favorite garden bench, a small private victory.
Young woman back home. Picks up the phone, about to fall into old habits. Chooses to put it down. She joins her roommates, they draw her back in, a friendly celebration.
The father listens to his son play the guitar, proudly. A look of gratitude. Hard work and forgiveness has paid off.
[music picks up]
TEXT ON SCREEN: Together we strengthen our foundation
Wide aerial pullback: temple emerges in majesty, shining against mountains at sunset. scaffolding gone. Complete.
TEXT ON SCREEN: and we Rejoice In Christ
[Temple Openhouse details “Open To All”]
FADE OUT
[Music swells to crescendo]
Execution #2
#MyFoundation User-generated Content Campaign
Invite people to share short, authentic stories, images, or videos about how they’re strengthening their foundation (spiritually, physically, and mentally).
We would invite participants to answer a prompt for inclusion in a global social UGC campaign: “How do you strengthen your foundation?”
UGC Formats:
Reels/Stories: 15–30 second clips showing everyday moments (not polished, just real)
Photos/Stories: Snapshot of scripture study in the morning, a family hike, journaling, temple visit
Amplification/Sharing: Share standout stories on official Church social accounts (Instagram, TikTok, YouTube Shorts).
Feature a weekly “Foundation Spotlight” highlighting a member’s post.
Anchored in the #MyFoundation hashtag along with the #saltlaketemplerenovation hashtag for further amplification.
STRATEGIC ALIGNMENT
Goals:
- Encourage people worldwide to help spread the word about the Open House by actively sharing their stories, photos, and videos online, boosting engagement and awareness
- Generate positive media coverage and social engagement surrounding the Salt Lake Temple reopening
- Increase engagement on Church-owned digital platforms with global audiences
Audiences:
- Friends of members (ages 18–44 digital natives): more likely to trust peer content over institutional ads
- Church members (all ages): Already motivated; need prompts and platforms to share.
- Global seekers: Authentic human stories make the temple relevant and approachable.
MEASUREMENT & IMPACT
KPIs:
- UGC submissions and hashtag uses; brand lift (#MyFoundation)
- Engagement (likes, shares, comments, saves).
- Reach/Impressions of amplified content
- Invite→RSVP correlation through social surveys or link clicks
Forecast:
- Forecast Spend: $2.0M (production support, amplification, moderation, paid boosts)
- Reach/Impact: 100–140M impressions (blend of organic and boosted); 2–3% engagement rate; 50K–80K RSVPs attributed through social amplification
Optimization:
- Weekly spotlight to incentivize participation
- Test prompts by age/region (“How do you strengthen your family foundation?” vs. “What grounds you daily?”)
- Boost high-performing UGC with targeted paid support to friends-of-friends audiences
Execution #3
Earned Media
We’ll drive meaningful awareness of the Temple Open House by securing earned media placements that emphasize the themes of renewal and foundations—both the physical restoration of the Salt Lake Temple and the personal, cultural, and spiritual foundations it represents.
Church-Owned Media: Collaborate across all Church-owned channels (digital, audio, broadcast) to ensure consistent storytelling rooted in renewal and legacy.
Mainstream Amplification: Pitch mainstream outlets (interviews with architects, historians, missionaries, and families) that highlight the temple’s architectural renewal, engineering feats, and the stories of people whose lives are built on strong spiritual foundations.
Niche Storytelling: Target lifestyle, travel, faith, and architecture outlets, tying human-interest narratives (e.g., multigenerational families visiting, couples renewing faith, or global visitors reconnecting with their heritage) to the universal theme of finding strength in one’s foundations.
Local Engagement: Partner with the Church Newsroom and Deseret News to spotlight both the historic restoration and the community renewal impact.
Some example placements include:
- “CBS News Sunday Morning” segment with Jane Pauley
- Featured episode on NPR’s “Throughline,” a podcast that explores the history of big ideas, movements, and events to understand where we are today
- Lean into niche content as well, pitching stories to lifestyle, travel, and architecture-focused outlets in addition to table-stakes conglomerates (Architectural Digest, The Atlantic, TIME)
- Narrow focus of content, highlight human interest stories about individuals or families connected to the temple
STRATEGIC ALIGNMENT
Goals:
- Secure broad global coverage across diverse topics (faith, architecture, lifestyle)
- Reach audiences who don’t actively engage with Church-owned media
- Reinforce transparency and openness, dispelling misconceptions
Audiences:
- Curious non-members: Engaged by NPR-style historical or cultural storytelling
- Thought leaders/officials: Influenced by respected media voices
- General public/tourists: Attracted by lifestyle, travel, and human-interest angles
MEASUREMENT & IMPACT
KPIs:
- Media impressions, share of voice, coverage quality, sentiment
- CTR to key landing pages: website traffic, RSVPs, brand recall
Forecast:
- Forecast Spend: $500K
- Reach/Impact: 100–300 placements; +50–70M impressions via amplification
Optimization:
Track story angles that resonate most; double down on human-interest and family-first narratives
Execution #4
VIP Kit: Church Member Advocacy
To support the Salt Lake Temple Open House Celebration, we will empower Church members with tools to invite others to attend.
This VIP kit is filled with ready-to-use tools, making it simple to invite friends, neighbors, and community members to attend the Reopening event and discover the temple for themselves.
The kit would include:
- Pamphlet for Church advocates: Including the “What / When / Why,” with QR code to video that shares important information about the event
- Handcrafted invitations with VIP tickets
- SWAG: Pins, tote bags
STRATEGIC ALIGNMENT
Goals:
- Mobilize 2M+ Church members to extend personal invitations
- Equip members globally with shareable assets that feel authentic (social, digital invites, email, event links)
- Multiply campaign reach through grassroots, personal networks
Audiences:
- Church members: Spiritually motivated; desire clear tools to invite others
- Friends of members: More receptive to personal invitations than institutional messaging
MEASUREMENT & IMPACT
KPIs:
The number of assets distributed, share rates, RSVP invitation ratio, survey data on invitation behavior, and geographic attendance lift attributed to member invites.
Forecast:
- 1–2% invite→RSVP rate, 120K–250K incremental visits
Rationale:
Biggest lever for foot traffic. Member-driven invites are the single most reliable way to fill daily/hourly slots, so more media + distribution support here pays off in attendance.
CAMPAIGN #2
Open for Discovery
Uncover the deeper story behind the Salt Lake Temple, a house of hope, joy, and renewal.
This campaign broadens the Church’s Open House invitation, positioning it as inclusive, inspiring, and engaging. It speaks to people of faith, civic leaders, academics, cultural influencers, and seekers of meaning and purpose. By framing the experience as an opportunity for connection, learning, and reflection, the campaign aims to drive participation, both in person and online, while deepening understanding of the Church.
Execution #1
Campaign Kickoff: PR/Media Event Activation - “Open for Discovery” Reenactment Parade
Create a modern-day reenactment of hauling a temple block of granite by wagon/ox team from Little Cottonwood Canyon to Temple Square, symbolizing the effort and faith of the pioneers.
Imagine: A wagon loaded with a symbolic block of granite as it retraces part of the pioneer route, ending in Salt Lake City. The journey would go from a kickoff in Little Cottonwood Canyon and progress through a portion of the original route, arriving in downtown Salt Lake City to major fanfare. The event ends with an Arrival Ceremony complete with a big celebration along the way, with choirs, flags, and dignitaries greeting the wagon.
This activation brings the story of the Salt Lake Temple and Utah’s pioneer heritage to life in a way that is visually stunning, symbolic, and deeply engaging. By re-creating the journey of the pioneers hauling temple granite, the activation ties modern Utah to its historical roots, offering a powerful news hook that is both authentic and experiential.
Audiences can follow along via a livestream, creating a shared, real-time experience that is fun, highly shareable, and perfectly suited for social media engagement.
A VIP Media Ride-Along elevates the storytelling further, inviting journalists and influencers to ride in accompanying wagons or walk sections of the trail.
STRATEGIC ALIGNMENT
Goals:
- An inclusive, large-scale activation designed to be participatory
- An immersive, first-person experience that is visually compelling to generate social buzz
- Ideal for local, national, and global media coverage, this event builds momentum for the Open House
Audiences:
- Local community and Utah residents: Strong heritage tie, pride in participation
- National media and thought leaders: Engaged by symbolic, large-scale cultural events
- Global audiences: Experience the history virtually via livestream and social clips
MEASUREMENT & IMPACT
KPIs:
Media impressions, # of livestream viewers, social engagement rate (shares/mentions/UGC), on-site attendance, and press coverage quality
Forecast:
- Forecast Spend: $2.0M (Social and PR amplification)
- Reach/Impact: 40M–60M media impressions; 500K+ livestream views; earned amplification across national and local outlets
Optimization:
- Feature diverse participants (families, youth, leaders, interfaith reps) for inclusivity
- Capture content in multiple formats (shorts, reels, B-roll kits) for extended media life
- Coordinate with local tourism groups to maximize on-site turnout and visibility
Execution #2
OOH + Transit
Create a visually striking, culturally resonant out-of-home campaign that builds awareness and excitement for the Open House, tying the Temple’s history and construction story to a modern audience in an experiential, shareable way.
Transform TRAX cars into moving “covered wagons” or “wagons carrying stones from the quarry,” turning daily commutes into a storytelling experience that connects the Temple’s pioneering history to today. The campaign emphasizes immersion, surprise, and shareability, making the Temple story tangible and memorable.
Commuters who see the TRAX cars could be prompted, via QR codes or social media calls-to-action, to watch short, engaging video clips that explain the historical significance of the wagons, the Temple’s construction, and the broader pioneering story.
Transform TRAX cars into moving “covered wagons” or “wagons carrying stones from the quarry,” turning daily commutes into a storytelling experience that connects the temple’s pioneering history to today. The campaign emphasizes immersion, surprise, and shareability, making the Salt Lake Temple story tangible and memorable.
Commuters who see the TRAX cars could be prompted, via QR codes or social media calls to action, to watch short, engaging video clips that explain the historical significance of the wagons, the temple’s construction, and the broader pioneering story.
STRATEGIC ALIGNMENT
Goals:
- Generate buzz in Utah/IMW markets through iconic activations
- Drive curiosity and engagement via QR codes and digital extensions
- Reinforce the temple as both historic and relevant today
Audiences:
- Local commuters (Utah/IMW): Highly exposed, high chance of attending in person
- Tourists/general public: Drawn to immersive cultural experiences
- Social audiences: Amplification through user-generated photos/videos
MEASUREMENT & IMPACT
KPIs:
OOH impressions, QR scans, social mentions, and footfall in SLC geos
Forecast:
- Forecast Spend: $2.0M
- Reach/Impact: 300M+ impressions; QR scan CTR ~0.05–0.2% → ~150K–400K scans → ~30–80K site visits
Optimization:
Rotate creative assets; monitor QR scan-to-visit ratios; and amplify the best-performing visuals on digital platforms
Execution #3
Thought Leadership Video Series
Educational/inspirational digital event series leading up to the event, featuring historians, Church leaders, and other prominent figures related to the Open House.
Sample episode: “Stone by Stone”
In this episode, we sit down with the temple restoration architects to discover how the original design was adapted over decades, the structural ingenuity behind the granite, and how pioneer craftsmanship and symbolism laid the groundwork.
STRATEGIC ALIGNMENT
Goals:
- Focused on building global buzz and driving virtual attendance
- High production value, beautiful cinematography
- Drive long-form engagement (such as watch time)
- Funnel engaged viewers to virtual tours/app and eventual attendance planning
Audiences:
- Inquisitive friends/spiritual seekers (ages 18–64): High information-seeking; value respectful transparency
- History/architecture enthusiasts: Love process, provenance, craftsmanship
- Members: Proud sharers; use content to answer friends’ questions
Platforms:
- General Conference broadcast (BYUtv)
- Church-owned channels
- YouTube
- Long-form social media deployment
MEASUREMENT & IMPACT
KPIs:
- Avg watch time, 50%+ completion, saves/subscribes, click-through to app/virtual tour, “misconception clarity” survey items.
Forecast:
- Forecast Spend: $1.5M
- Reach/Impact: 70M–90M impressions with high watch time (3–5 min avg)
Optimization:
- Title/thumbnail and first-5-seconds hook tests (history vs. craftsmanship vs. faith journey); multilingual captions
06
Client Case Studies & Work Samples
Relaunching The 7 Habits of Highly Effective People for a Global Audience
To relaunch The 7 Habits of Highly Effective People for a new generation, FranklinCovey partnered with Stoke to translate timeless wisdom into modern, shareable storytelling. We developed a global campaign spanning digital-first creative, bold out-of-home, and emotionally resonant videos featuring educators, athletes, and global brands. The series now anchors FranklinCovey’s leadership training, ensuring millions engage with the 7 Habits through authentic stories of real-world impact and transformation.
Social, content, and media strategy
Digital signage and OOH creative
Design concepts and branding
Narrative video production and animation
Environmental design
7 Habits Relaunch Video
Getting Creative for Quick-Turn Product Launch Event
With just eight weeks to launch two new products, RingCentral partnered with Stoke to deliver a premier event supported by multichannel creative. Our team produced scripted video content, large-format graphics, social promotions, sales collateral, and derivative assets from e-books to audiograms. The campaign set new company records, driving awareness, engagement, and pipeline growth.
Digital strategy
Event design and management
Content creation
Video design
5,192
registrants51.5%
attendance conversion9.7M
earned social impressions
“Stoke is one of the best agencies we’ve worked with. They operate as an extension of our team—completely seamless.” – RingCentral VP of Marketing
Building a Record Audience for an Industry-Leading Event
In our fifth year supporting Adobe Summit, Stoke drove unprecedented reach and engagement across social, blog, and paid media. We segmented audiences into six targeted campaigns, each with tailored content strategies—from pre-event gamification to live influencer activations and creator-led UGC. High-performing assets like the “Experience Maker” quiz and real-time event coverage fueled buzz before, during, and after the conference, helping Adobe set new records for registration and participation.
Content strategy
Paid and organic media strategy
Media buy and analytics
Promotional content development
Video production
Live event coverage
100,000+
registrants
(record breaking)2M
impressions day-of
10M
impressions overall24%
LinkedIn conversion rate
Ushering in a Brand-New Vision with a Signature Style
Splunk needed a unified animation and video style to reflect its brand. Stoke developed a signature look that is instantly recognizable, dynamic, and aligned with Splunk’s friendly yet focused identity. We created a suite of design assets used across products, events, and campaigns—including large-scale installations at The Venetian during Splunk’s Las Vegas conference. Today, Splunk has a cohesive visual system that conveys its core values and supports both internal projects and global growth.
Brand and event design
Video production
Animation
Experiential design
Cinematic Video Production
Telling Extraordinary Stories that Make Life More Cinematic
Stoke partners with Cole Webley, an acclaimed filmmaker and director whose commercial work has won awards at Cannes and appeared on national television during the Super Bowl. The Utah-based director made his feature debut with Omaha, a locally shot film that premiered in the “U.S. Dramatic Competition” category at the 2025 Sundance Film Festival. Known for his minimal, character-driven style that highlights shared humanity, Webley brings clarity, empathy, and creative excellence to every project.
Commercial and advertising direction
Scalable end-to-end execution
Documentary-style filmmaking
RootsTech
Temple Square Media Buy
Spanish Social
The Church of Jesus Christ of Latter-day Saints
RootsTech
Expanding Global Reach Through Multichannel Marketing
To amplify RootsTech, the world’s largest family history conference, the Church partnered with Stoke to create a year-round marketing program reaching millions worldwide. We developed strategies to engage non-members, members, and family history enthusiasts across digital, social, paid, and earned media. Deliverables included tailored ad campaigns, organic content, SEO, influencer activations, and design assets to boost attendance and engagement. Our work equips RootsTech to grow its global footprint, connect with Gen Z and millennials, and welcome new audiences into the family history experience.
Multichannel marketing strategy
Content creation and design
Paid and organic media management
The Church of Jesus Christ of Latter-day Saints
Temple Square
Driving Awareness Through Phased Media Campaigns
The Church partnered with Stoke to design and execute a phased media buying and strategy campaign positioning Temple Square as a welcoming, Christ-centered destination. In Phase 1 (2025), we developed creative concepts, messaging, and copywriting for OOH placements across Salt Lake City, including billboards and transit. Phase 2 (2026) will expand placements and creative, building anticipation for the Salt Lake Temple Open House. This multi-year approach ensures bold, inclusive messaging reaches Church members, friends, and non-members alike.
Media buying and strategy
Creative strategy and messaging development
Copywriting and content creation
OOH media execution and optimization
The Church of Jesus Christ of Latter-day Saints
Spanish Flagship Social Media
Building Global Community with Authentic Social Media Storytelling
The Church partnered with Stoke to establish its Spanish Flagship social media channels as the official voice for Spanish-speaking members and friends of the faith. We developed and published Christ-centered campaigns—from “Day in the Life” video storytelling to reflective carousels, reels, and human-interest features sourced from members across Latin America. Through strategy, editorial, design, and video production, Stoke delivers authentic, welcoming content that strengthens identity, builds community, and invites seekers to come unto Christ.
Social media strategy and publishing
Editorial development and copywriting
Creative design and video production
Community storytelling
Our Other Church Projects
Book of Mormon Social Media Management
FamilySearch Content and Creative Execution
Patriarchal Blessing Video Creation
Missionary Video Creation
SW Area Office via Senior Leadership Content
Senior Missionary Video Creation
YSA Conference Social Media Marketing
Temple Covenant Visitor Center Adaptations Design
Senior Leadership Design Development
FamilySearch Content and Creative Execution
06
Pricing & Governance
The Temple Open House Celebration is a landmark event in the life of the Church. To deliver world-class results, the budget must be thoughtfully invested, carefully managed, and consistently reported. Our governance approach has been designed specifically for the scale and significance of this project—blending operational rigor with the stewardship the Church expects, with a commitment to clarity, transparency, and accountability.
Governance Model
Our dedicated governance model ensures that this campaign receives the highest level of care, visibility, and accountability.
This model is more than a framework—it’s a partnership structure that reflects our shared commitment to steer this sacred and historic project with excellence.
Executive Oversight
Senior leaders from Stoke will provide consistent, collaborative communication with the Salt Lake Temple Open House Executive Committee and Church communication teams.
Client Success & Integration
Client success managers will serve as your day-to-day partners, aligning workstreams and streamlining approvals across stakeholders, committees, and Correlation.
Project Management Excellence
Experienced project managers trained in enterprise systems will track budgets, timelines, and deliverables in real time to keep every element on brand, on time, and on budget.
Financial Stewardship
All work will be managed with rigorous financial and operational oversight to ensure that each dollar is maximized and that all outputs uphold the Church’s standards, reputation, and mission.
Pricing
The following reflects the allocation outlined in the RFP, with adjustments based on best practices and Stoke’s experience leading large-scale, multichannel campaigns.
If awarded this historic campaign, we welcome the opportunity to collaborate on deliverable volume and cost structures to ensure every dollar is maximized for impact.
Strategy & Planning
$440,000 (Agency fees)
Video & Audio
$1,320,000 (Agency fees)
Digital & Social Media
$1,650,000 (Agency fees)
OOH & Print
$550,000 (Agency fees)
Media Buying
$5,500,000 (Pass-through costs)
Social Media Management
$1,100,000 (Agency fees + 10–20% Pass-through for influencers/advocates)
Public Relations & Earned Media
$330,000
(Agency fees + 15–25% Pass-through for events/news conferences)
Measurement & Reporting
$110,000 (Agency fees)
TOTAL
$11,000,000
Timeline
The campaign will be executed according to the following milestones:
Q4 2025
Campaign development and asset production
Q1 2026
Pre-launch campaign rollout
Q2 2026
Full-scale advertising campaign launch
April 2027
Open House celebration begins
Ongoing
Continuous promotion through digital and traditional channels
Assumptions & Dependencies
This pricing model reflects the costs of completing the agreed-upon scope. Any additional or unplanned work will require prior approval from both parties before invoicing. To ensure transparency, we propose regular financial check-ins to review workload, burn rate, accruals, and invoicing, with quarterly reconciliations against projections to adjust as needed.
For projects outside the established scope, our teams will collaborate in advance on timing, priority, and budget implications to ensure alignment before work begins.
Thank You
The Right Partner for This Historic Moment
01
Informed Innovators
We know The Church of Jesus Christ of Latter-day Saints—its audiences, processes, and priorities—but we don’t just follow patterns. We bring new ideas rooted in best practices, adapted to your values and needs.
Innovation that is informed, not experimental—with fresh ideas grounded in experience.
02
Faster Execution
Embedded in your workflows and approvals, we move quickly from insight to concept to execution, maximizing both time and budget.
Ready now—with proven processes that keep us moving at the speed of your priorities.
03
Proven Reliability
Trusted by enterprise clients and Church stakeholders alike, our work meets the highest standards and has earned industry recognition for excellence.
A record of trust, results, and creative impact you can depend on.
04
Embedded Partner
Utah-based with many Church members on staff, yet nationally diverse, we balance cultural alignment with objectivity, becoming a valuable part of your extended team.
Uniquely suited to bridge sacred stewardship with world-class creative execution.
